I am very slow on picking up fashion trends, so I only learned of this "Coach" phenomenon sometime last year. (FYI: I am hopeless with fads.) Coach Leatherware has been in business since 1941, so my interest was somewhat piqued, and I purchased a belt for Sean. My apologies to any die-hard Coach fans, but I am not thrilled. The topstitching is great as you can see in the picture, but the leather, which is made in China, has the feel of plastic and puckers, even when held straight. The belt is less than 4 months old. The GAP belt pictured above is 7 years old, (leather made in America) and is in awesome shape. I generally stay away from Chinese leather because frankly, the quality is usually awful with only a few exceptions. The best leather seems to come from Italy, Brazil, Mexico or the United States. Spend money on high quality leather goods since you wear belts, shoes, and bags with every outfit.